Our preliminary task that we were set was to create a music video for the song "Dont Go Breaking My Heart" by Elton John and Kiki Dee. We didn't do the whole song, just about a minute, which made it easier for us.
The first thing we had to do was bluetooth the song from the Mac to our phones so we could play it out loud when filming, this was so we could sing along realistically and make our mimes synchronised with the song. When filming we had to do it in one continuous take which was pretty hard because we needed to remember all of our lyrics.
Friday, 30 September 2011
Thursday, 29 September 2011
Mood Board of Ideas
Here is a mood board I have created in 'One True Media' this is a short snippet of what I want to have in my music video. These are only initial thoughts so there are not many of them, but here they are:
Wednesday, 28 September 2011
How the Process of Making a Music Video Works Professionally
Here is how music videos are produced in a professional manor, I feel this is important background knowledge that I should know for this task.
Firstly a song is obviously written and recorded etc. then a commissioner from a record label sends the track to between 5-10 directors. Each director then submits their own treatment of what the video will look like. This stage for the directors is unpaid. After each treatment is submitted by all of the directors the person from the record label chooses the 'best' and commissions it to make the video. After the last stage is completed only then is the director paid.
Nowadays it costs around £20,000 and 2 days to make, however some videos such as Coldplay's 'The Scientist' cost £200,000 and 3 days to make, but it is thought that only a couple - if any - videos will cost this much in Britain these days.
Firstly a song is obviously written and recorded etc. then a commissioner from a record label sends the track to between 5-10 directors. Each director then submits their own treatment of what the video will look like. This stage for the directors is unpaid. After each treatment is submitted by all of the directors the person from the record label chooses the 'best' and commissions it to make the video. After the last stage is completed only then is the director paid.
Nowadays it costs around £20,000 and 2 days to make, however some videos such as Coldplay's 'The Scientist' cost £200,000 and 3 days to make, but it is thought that only a couple - if any - videos will cost this much in Britain these days.
Music Video We Found - Strange
Aphex Twin - Come To Daddy
This is a music video me and my group found, this proves to us that music videos do not have to relate to the lyrics at all. This is very helpful to us because it shows we dont have to be too literal when creating our video as this video has had 8 million hits on youtube.
Sunday, 25 September 2011
Asking and Receiving Permission to Use Our Song
Due to copyright infringements etc. we have to ask permission to use any song for our video. This meant that we had to track down our band to find out their contact details then ask them for permission to use 'Low Down Ho'.
This meant that if they straight out said 'No' we would have to find a whole new song which obviously is not ideal for us. However thankfully this was not the case as you can see below;
As we are now allowed to use this song we are going to start planning our ideas and create storyboards etc.
This meant that if they straight out said 'No' we would have to find a whole new song which obviously is not ideal for us. However thankfully this was not the case as you can see below;
As we are now allowed to use this song we are going to start planning our ideas and create storyboards etc.
Saturday, 24 September 2011
Purpose of a Music Video
There are many reasons why artists make music videos for their songs. Here are just a few of the reasons I came up with;
- promotion of the song
- gain interest
- interpretation of lyrics
- express meaning and emotion
- target a particular audience
- tell a story
- for people to watch
I believe if directors combat these then the music video will be a great success and bring in a lot of money.
Thursday, 22 September 2011
We've Found Our Music!
After looking through unsigned.com vigorously, trying to find the perfect song we have found one that we think is great! Its called 'Low Down Ho' by The Big Hurt. We have already come up with a few ideas of what could go in our video and will email them as soon as we can.
Here it is (youtube):
Here it is (youtube):
Wednesday, 21 September 2011
My Favourite Music Video
My all time favourite music video would have to be Kickstarts by Example. Here it is:
"Kickstarts" is a song by British rapper Example. This is the third single from Example's second album, Won't Go Quietly. The song was available to download on 13 June 2010, with a physical single release on 14 June 2010. Production was handled by British drum and bass musician Sub Focus.
I think "Kickstarts" is an especially good video because it follows a narrative about the on and of relationship that every couple faces and has been cleverly directed and edited to show this.
The characteristics of Example and the Kickstarts video are very relationship and fashion bound. For example there is a shot towards the beginning showing his creps which tells us he has a lot of style because they are brand new. His fashion style shows his character - rapping and singing. He wears a hoodie but does not look rebellious. Which shows he is very different from everyone else which makes him stand out, also in the video he treats his girlfriend very well which is also different from other rappers - making him stand out yet again. Another thing I noticed was that the girl in the video has 'example' on the back of her t-shirt at the end, clearly showing his name for promotional purposes which is typical of an up and coming artist in one of his early songs.
The visual images on screen relate to the lyrics very well for example, 'might be holding your hand but I'm holding it loose' this is a very literal image on screen because they are holding hands and slowly move away. Another visual image the video uses is using many different faces with fast cuts which shows me that this song is one many people can relate to and this happens to many people. Another thing that I saw whilst watching the video was that at the start of the video it showed Example's feet with trainers on which tells us perhaps he is about to go out, whereas at the end of the song it shows Example's bare feet which tells us he is staying at home - presumably with his girlfriend.
The reason I have decided to analyse 'Kickstarts' is because it is firstly my favourite video which I can watch over and over again just for enjoyment, but the second reason would be that I can steal some ideas from it to put in my own video I am doing now, for example keeping the camera cuts in time with the music, or doing split screen like 'Kickstarts'.
"Kickstarts" is a song by British rapper Example. This is the third single from Example's second album, Won't Go Quietly. The song was available to download on 13 June 2010, with a physical single release on 14 June 2010. Production was handled by British drum and bass musician Sub Focus.
I think "Kickstarts" is an especially good video because it follows a narrative about the on and of relationship that every couple faces and has been cleverly directed and edited to show this.
The characteristics of Example and the Kickstarts video are very relationship and fashion bound. For example there is a shot towards the beginning showing his creps which tells us he has a lot of style because they are brand new. His fashion style shows his character - rapping and singing. He wears a hoodie but does not look rebellious. Which shows he is very different from everyone else which makes him stand out, also in the video he treats his girlfriend very well which is also different from other rappers - making him stand out yet again. Another thing I noticed was that the girl in the video has 'example' on the back of her t-shirt at the end, clearly showing his name for promotional purposes which is typical of an up and coming artist in one of his early songs.
The visual images on screen relate to the lyrics very well for example, 'might be holding your hand but I'm holding it loose' this is a very literal image on screen because they are holding hands and slowly move away. Another visual image the video uses is using many different faces with fast cuts which shows me that this song is one many people can relate to and this happens to many people. Another thing that I saw whilst watching the video was that at the start of the video it showed Example's feet with trainers on which tells us perhaps he is about to go out, whereas at the end of the song it shows Example's bare feet which tells us he is staying at home - presumably with his girlfriend.
The reason I have decided to analyse 'Kickstarts' is because it is firstly my favourite video which I can watch over and over again just for enjoyment, but the second reason would be that I can steal some ideas from it to put in my own video I am doing now, for example keeping the camera cuts in time with the music, or doing split screen like 'Kickstarts'.
Sunday, 18 September 2011
Coursework Brief
Our task is to produce a music promo video which is up to 5 miniutes long either working on my own or in a group - I have chosen to work in a group.
We also need to produce:
We also need to produce:
- a 'digipak' (cover only) for its release on CD
- a magazine advertisement for the 'digipak'
- create/produce a critical evaluation on a blog which includes research and planning
Friday, 16 September 2011
Welcome to my Blog
Welcome to my A2 Music Video Blog, I hope you thoroughly enjoy reading all about the journey I am about to embark upon!
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