Music Video Success Criteria

What is the purpose of a music video?

Them, some of these purposes could be:

There are many different types of music video and they all have a different purpose behind

• -Advertisement
• -Draws attention to the music/song
• -Illustrates the song
• -Appeals to a visual audience
•  Express an individuals emotions
• -Tells a story
• -Markets an image
• -Promotes the artist/single/album
• -Persuade audience to buy/download the song
• -Raises the audiences awareness of the artist
• -To make an artistic statement
•  Product placement

How can we measure the success of a music promo video?
There are many ways in which we can view music videos and this has changed a lot, mainly the way in how we can judge if a music video can be considered successful. Some of these ways could be:

• views on youtubeSales of the song
• amount of requests on a music channel-
• position in music charts
• Word of mouth
• Newspaper/Tv reportsAmount of publicity-
• Downloads (Legal/Illegal)
• Awards