Magazine Advert Analysis

As part of our task we have to create a magazine advert, for this reason I am going to analyse a few famous artists adverts to see what they do and try to mimic the good parts.

Adverts tend to feature the product that they are trying to sell and the brand. For music adverts, the artist tends to be both the product and the band. Music adverts are used in magazines to sell CD's and digipaks. The main image used on a magazine advert is usually of the artist so that the person reading the magazine is instantly drawn to a face they recognise so they will want to read more and find out more. The advert will normally also include a release date so that the reader can find out when the CD is available to buy.

In this Gwen Stefani advert, we see a large image of Gwen which is an enlarged version of the image on the CD cover, the colour scheme that is used in this are quite faded but Gwen still stands out against the background of the image. The image is quite seductive, she is looking down the camera lens and this supports the image of the artist as this is the type of look she goes for, and it also makes it appealing to the male viewer.

The artists name is in big lettering, the same lettering that is used on the album cover and on her own clothing range, this will give fans of Gwen Stefani who recognise this a sense of shared knowledge. It also stands out against the faded colours of the background and the gold/yellow colour makes it seem 'royal'. This theme is kept in the advert by the fact that she is holding a crown and sitting on a thrown. The album title and information are in smaller lettering below, so you first recognise the artist and then go on to read about the release date and other important information.

There is a relationship between the texts and images shown on the advert in that it all keeps in with the theme of royalty. It shows that Gwen seems to be a 'queen' and this could suggest that they are trying to promote her as a the queen of music, which is appropriate as she has been a recording artist for many years.




The second advert I will be analysing is Noel Gallaghers High FLying Birds.

In the top right hand corner it features the band name, it is in a big and interesting font which is obviously used to immediately attract any wandering eyes coming across the advert. This means they ill immediately know who the band are etc. The main singer in High Flyin gBirds is Noel Gallagher, this is expressed through the advert because Noel Gallagher is right in the middle of it getting all of the attention. Also by what he is wearing it lets potential buyers/listeners know what type of music he does because he is dressed quite well dressed, but in his own casual way. For example although he is wearing a suit he has his top button undone and not wearing a tie at all. 


Just underneath where Noel Gallagher is there is writing. One line of it says "No. 1 album" then lists some of the songs that are on there. This is bragging about how good the album actually is with facts that the audience can be impressed by. Another thing is that right at the bottom there are reviews of the album which highlights for the potential buyer how good the album is rated by critics,  the ratings given are from highly respected newspapers, magazines and radio stations which lets the viewer be reassured that they are true/trusted reviews.