The first media technology I used was Youtube. As I wanted my music video to look as good as possible I needed to start researching what other band orientated videos looked like. The best way I thought I would do this is by going on Youtube and looking at some bands in the charts at the moment and seeing what things they put in their videos. Here is a videos that I found;
Another media technology I used was google images. I needed to research more into what different costumes and outfits I was going to use in the video but especially the band scene. Looking on google images I could see the different clothes that I could possibly use and what colours would look better etc.
Another media technology I used was email. This was, for us, our first point of contact with the band. But also at various points during the project I have been in contact with the band, whether it was at the start of the project asking for permission to use the song or just emailing them to update them on our progress. They even helped us during the planning saying if we had any trouble coming up with ideas we could ask them. The use of this technology was essential, as the band is from the USA, without being able to email we wouldn't of been able to contact them at all. We got the email address from the next media technology that I am going to talk about. Here is an example of an email I sent to the band;
We got the email address and the music from unsigned.com. Unsigned is a website that includes a huge range of music that isn't copyrighted. You are free to browse and listen to the music as much as you want. We knew we wanted an indie song which was pretty fast paced so we looked through that area on the site which is very easy to navigate through. Once we found the song and had chosen it we went onto The Big Hurt's (The Bands) profile. This gave us links to their email address, and is how we contacted them.
Contruction
During construction of the project we used a range of different media technologies. Firstly we used a HD video camera to film the entire project and for taking pictures we used digital cameras. This was better because last year we only had a normal video camera but this year were had been upgraded to a HD one, which obvioulsy made our quality much better. The digital camera was mainly used to get images for our digipak and show us working on our video.
The iMac was the most used piece of technology for me, on it we used Final Cut Expressed to edit the whole of the video. Although we did use final cut last year, this year was much more advanced because we had to use a whole bunch of more layers and and roughly about 3 times as much footage to use from compared to last year.
For the ancillary tasks, mainly just the digipak and the magazine advert the piece of software I used was Photoshop. This software allowed me to be very creative with the pictures we took but at the same time made it look professional which was great! This is a very useful piece of technology if you know how to sue it, sadly I wasn't 100% sure of how to use it so what I was forced to do was ask my peers and look on the internet for walkthroughs etc. For example a technique I used was the blurring tool. Although this sounds simplisitically simple, it is in fact not. There are numerous things you have to do ranging from cutting around the part of the main picture you want blurred, then selecting the blur tool and how much on a scale you want it blurred.
Evaluation
For our evaluation I had to use blogger to post all of the questions. I also had to use blogger to do all of my research and planning aswell. Anopther piece of technology I used for my evaluation was survey monkey, which was crucial in completing audience feedback. For survey monkey I had to write down loads of questions and people had to answer them, the questions were things like 'Did you enjoy our video?' and ways in which we could have improved the video etc.
Social networking sites like Facebook and Twitter also helped me with my evaluation because I could tell people to go on my profile and complete my survey or watch my video and give me some feedback on it.
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