Monday, 27 February 2012

Evaluation Question 2: How effective is the combination of your main product and ancillary texts?

I feel the combination between our final video and our digipak/magazine advert is very good because the song on the whole the video and the ancillarys are very similar and complioment each other.
This part of the coursework entailed a magazine advert and a digipak to go along with the actual video, this was to make out as if the product was to go on sale for real. As you can see below through our products we have kept them all fairly similar to each other to make sure there was continuity between it all. Below will explain everything in more detail.

The song Low Down Ho by The Big Hurt portrays a very clear message as to the story it is telling and what the song is about as a whole. We get the sense of it being about a love/hate relationship between a couple who are capable of getting along but is not always the case as the girl is a bit evil and not very nice to the boy "she took my CD's VCR, TV and remote control to the pawn store". As the couple acted out in the our video are in fact a couple in real life we thought it would work very well because there would have been natural chemistry there so would have made the video more believable, this would have been the case in our ancillary's too, and it shows because we had took some fantastic shots which look natural.

Characters Positioning
There are several things in all 3 of our ancillary tasks that show that they are all interlinked together and combine with each other in a magical way. For example one of the tabs on our digipak is of the main characters standing next to eachother facing away from the camera, this mirrors that of the video because the last shot shows the same two characters walking away from the camera as if walking off into the future together (showing that after all their troubles they the male has decided to stick around), this reassures the viewer of all the ancillary's because they are so similar.

Background

The background for the digipak and magazine advert is a basic brick wall. Although it may seem simple and meaningless it is far from it. The brick wall background represents the new found strength that has been thrust upon the relationship of our two characters throughout the video. At the start of the song they were going through a rocky patch, but towards the end it has been immensely improved and has been referred to by the brick wall as they are durable structures.

Font

The font we have chosen for the digipak is a very modern choice which has been urbanised by the creators and we think it compliments the style of our whole project greatly as it is out of the ordinary and is very loud looking, which are the exact things we were aiming for in our video.

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